Content Strategy

Strategic Planning for Powerful Video Content

We are here to help you through all aspects of production. This includes both developing content for your videos, but also helping to think strategically about how and where the videos can be used once they are complete. Whether it’s for your website, social media, or a broader marketing effort, we’ll make sure your video works harder and reaches the right audience.

How We Do This

1. Crafting the Idea

Some clients know exactly what they want to say. Others know why they want a video, but aren’t sure how to say it yet. We can help at any stage.

Together, we’ll:

• Clarify the core message of your video
• Identify the story you want to tell and why it matters
• Decide what type of video best serves your goals (brand story, testimonial, promotional, educational, etc.)

Our goal is to turn ideas into a clear, focused concept.

2. Developing the Content

Once the idea is defined, we help shape the actual content of the video.

This can include:

• Structuring the story for clarity and impact
• Refining talking points or interview questions
• Helping write or polish scripts, outlines, or messaging
• Making sure the content feels authentic to you and your brand

We focus on telling your story in a way that connects with your audience.

3. Planning How the Story Is Told

Every good story needs a plan. Pre-production allows us to decide how your message will be delivered visually and emotionally.

We’ll work through:

• The tone and style of the video
• Visual approach and pacing
• The messaging you hope your audience captures after watching

This planning stage helps ensure that production runs smoothly.

4. Content Strategy Beyond the Video

The content creation strategy continues to consider where the video will live and how it will be used.

We help you think through:

• Who your target audience is
• Where the video will be posted (website, social media, email, presentations, or multiple platforms)
• Whether different versions or formats are needed for different platforms
• How the video fits into your broader marketing or communication goals

By understanding your audience, platform, and message from the start, we can create videos that work effectively wherever they’re shared.

5. A Collaborative Process

Pre-production is a collaborative process. We don’t just tell you what to do — we work alongside you to uncover the best way to tell your story.

Whether you need light guidance or full creative development, we meet you where you are and help bring clarity, structure, and strategy to your content.